apfelkuchen mit haferflocken ohne mehl | consumer brand relationship interdependence
In this scenario, one of the trendy research lines in marketing, the study of consumer-brand relationships, reinforces the work of Papista and Dimitriadis (2012). [10], There are gaps in what marketers know about negative relationships, which can cause problems for brands. Focusing on customer engagement, the following papers are worthy of a special mention: Brodie et al. A market can refer to a specific geographic location, particular industry, or sector, and develop strategies for entering or expanding in a particular Customer Relationship Management (CRM) Software market. (2016) one of the last contributions to this topic. David A. Aaker, and Alexander Biel, pp. Webdevelop a solid conceptual foundation from which brand For a relationship to truly exist, interdependence be-relationship theory can be cultivated and to illustrate por- tween Julie has also written articles covering current business trends, compliance, and finance. Whether you utilize your collected email list, repeat customers or superfans, current customers are the key to sustaining a business through rough times. Customer brand engagement in social media: conceptualization, scale development and validation. Increasing use is expected to drive the growth of the Customer Relationship Management (CRM) Software Market. Consider investing in a CRM, offering support via phone, email, online chat, and social media, and having a clear return/exchange policy in place for customers that need a tweak to their order. The effect of product category on consumer brand relationships. The role of brand love in consumerbrand relationships. [9], According to Stokburger-Sauer (2010), a brand community is a group of people who have the same consumer-brand bond. However, these trends do not appear to be the same between countries and different economic regions. Frank R. Kardes and Mita Sujan, Provo, UT: Association for Consumer Research, Pages: 663667. ", Albert, Nol & Merunka, Dwight & Valette-Florence, Pierre, 2008. At risk of beginning to pull back. Some CDs are now paying 5% or more, but pros say dont count on that lasting. ", Grace, Debra & Ross, Mitchell & King, Ceridwyn, 2020. Consumer participation in co-creation: an enlightening model of causes and effects based on ethical values and transcendent motives. The impact of the COVID-19 pandemic on the Russian-Ukrainian crisis and the real-world economy. You can help correct errors and omissions. However, it is important to carefully evaluate the quality and reliability of data sources and to use multiple data sources. Below a few of those concepts studied in brand relationships:[31]. and transmitted securely. ", Smit, Edith & Bronner, Fred & Tolboom, Maarten, 2007. It also provides accurate insights and analysis that are critical to designing effective business strategies and setting the right path for accelerated growth for all industry players involved. (2015), and Kaufmann et al. Yes. Fetscherin, M., and Heinrich, D. (2014), "Consumer Brand Relationships: A Research Landscape", Journal of Brand Management, Vol. Startup Costs: How Much Cash Will You Need? Brand Brand fidelity: a relationship maintenance perspective WebTo improve the consumer-brand relationship and reinforce a companys moral aspect and ethical relationships with customers, it is necessary to consider factors that are unique to consumer-brand relationship quality. Consumer brand relationships: an investigation of Blackstone, M. (1993), Beyond Brand Personality: Building Brand Relationships, in Brand Equity & Advertising: Advertising's Role in Building Strong Brands, (eds.) Moreover, they come from diverse conceptual paradigms: whilst brand love comes from the psychology discipline, engagement derives from diverse areas of the marketing field (e.g., the service-dominant logic perspective). (2015), Vernuccio et al. ", Geoffrey N. Soutar & Jillian C. Sweeney, 2003. This has several implications for brand management. Brand love in progress The interdependence of brand love antecedents in consideration of relationship duration. Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream end users. Defined as the consumers faithfulness to a brand partner demonstrated by an aggregate of behaviours (i.e. Bethesda, MD 20894, Web Policies Aggarwal provides a theory that distinguishes these two basic brand relationship types according to the exchange norms that operate within them. For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). Exploring the link between brand love and engagement through a qualitative approach. Among these are Fournier's Brand Relationship Quality index, which has seven facets: Through an analysis conducted by Fournier (1998), a six faceted brand relationship quality construct was drafted. ", Russell-Bennett, Rebekah & McColl-Kennedy, Janet R. & Coote, Leonard V., 2007. Welche Anlagen gibt es? The effects of brand image and brand identification on brand love and purchase decision making: the role of WOM. http://link.springer.com/10.1057/s41262-018-0127-z, https://libkey.io/10.1057/s41262-018-0127-z?utm_source=ideas, Brand fidelity: a relationship maintenance perspective, Consumerbrand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth, When consumers love their brands: Exploring the concept and its dimensions, Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter, Customer Metrics and Their Impact on Financial Performance, A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking, Brand relationship quality and its value for personal contact, Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives, "My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations, Brand love: development and validation of a practical scale, The brand experience extended model: a meta-analysis, Do What Consumers Say Matter? Given the relevance of the affective and emotional links usually generated between brands and consumers, companies must take them into account in order to build and manage sustainable brands along time. Co-creation experiences: the next practice in value creation. It refers to the depth of the emotional connection between that brand and the consumer. Sie sind Multi-Media-Profi? The construct consists of seven facets which Finally, both concepts are frequently applied to different objects of study. Public profiles for Economics researchers, Curated articles & papers on economics topics, Upload your paper to be listed on RePEc and IDEAS, Data, research, apps & more from the St. Louis Fed, Initiative for open bibliographies in Economics, Have your institution's/publisher's output listed on RePEc. Sie knnen gut mit WordPress umgehen und haben Freude am Schreiben? The Misalignment of Preferences with Unconstrained Ethical Intentions, The role of brand love in consumerbrand relationships, Consumers and Their Brands: Developing Relationship Theory in Consumer Research, A Dynamic Attribute Satiation Model of Variety-Seeking Behavior, Why Ethical Consumers Dont Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers, Positive affectivity as a predictor of consumers propensity to be brand loyal, Involvement, satisfaction, and brand loyalty in a small business services setting, Self-Concept in Consumer Behavior: A Critical Review, Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters, The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective, Some antecedents and outcomes of brand love, City branding research and practice: An integrative review. Please find the key player list in the Summary. [1] Susan Fournier took this idea of an active brand partner with her thesis in 1994 titled "A Consumer-Brand Relationship Framework for Strategic Brand Management[2]". In order to measure customer brand engagement (CBE), Hollebeek et al. Moreover, relationships change over a series of interactions and in response to fluctuations in Personally engaged with retail clients: marketing 3.0 in response to new consumer profiles, in. However, I can provide a high-level summary of some of the key trends and factorsaffectingthe global Customer Relationship Management (CRM) Softwaremarket right now.Economicgrowth, technology, e-commerce, globalization, sustainability, demographics,andpoliticalandlegalrisks are just a few of the many factors shaping theworld market today.It is a dynamic andchangingenvironment,companiesthatcanadapt to new trends andnewchallenges are likely to be the mostsuccessful. ", Vanitha Swaminathan & Karen L. Page & Zeynep Grhan-Canli, 2007. How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation April 27, 2023. Yes. However, when customers were treated with respect and dignity after the error, those who had communal relationships with the brand responded well, possibly because it reassured consumers about the caring nature of their association with the brand. Starting a new small business? ", Hemonnet-Goujot, Aurlie & Valette-Florence, Pierre, 2022. interdependency theory (Thibaut & Kelley, 1959), social penetration theory (Altman & Taylor, 1973), investment model (Rusbult, 1980), social exchange theory Homan (1961), resource theory (Foa & Foa, Brand As a Relationship Partner: Gender Differences in [15], The brand intimacy model attempts to analyze the relationship a consumer has with a brand. 23, No. Companies have to try to create these relationships with customers. 113124. This information can help investors make the right decision before investing. Consumer-Brand Relationship: Foundation and State-of WebFournier (1994) developed a framework for understanding consumer-brand relationships, conceptualizing the brand and the consumer as being partners in a dyadic Vernuccio M., Pagani M., Barbarossa C., Pastore A. Consumer Brand Relationships Market segment by Region/Country including: -, User center of Customer Relationship Management (CRM) Software market 2023. This can be defined through the relationships between a consumer and a product, a brand, a company, and other consumers/owners. Apr 25, 2023 (The Expresswire) -- Gmez-Surez M., Alonso L., Campo S. (2016). (2017). Sie haben Spass am schreiben? The authors declare that the research was conducted in the absence of any commercial or financial relationships that could be construed as a potential conflict of interest. Your branding and marketing strategies are the first steps toward communicating your business to consumers, which can help start building the relationship that cultivates consumer loyalty. A brand relationship is a step away from keeping the correlation transactional only and warrants a deeper focus on the actual connection between both parties. Anders Bengtsson, University of Southern Denmark. In this session, learn how CX, data and identity, creativity, and emerging technologies come together to help brands navigate customers expectations for their future relationships with brands. Contact the source provider Comtex at editorial@comtex.com. Some suggest brand love is more a parasocial love relationship.[7][8]. 8600 Rockville Pike Some argue that brand love is similar to interpersonal love while others, such as Batra, Ahuvia, and Bagozzi (2012) state that "there are compelling reasons these conceptualizations of interpersonal love should not be applied directly to brand love" (p. 1). WebBrand Relationship - Wharton Global Youth Program For Educators Teaching With Our Content Here are some ways we encourage educators to use our content to inform ", Noor Hasmini Binti Abd Ghani & Mohammad Kashedul Wahab Tuhin, 2016. Welche Materialien lassen sich verarbeiten? suche-profi.de Bereich? But if you have an established customer base, they can take their loyalty to the next level when times are less than stellar. The MarketWatch News Department was not involved in the creation of this content. Get a Sample Copy of the Report at https://www.360marketupdates.com/enquiry/request-sample/19809757. [13][14], Compared to Standard & Poor's and the Fortune 500's top brands, brand's ranked highly in intimacy outperform in revenue and profit annually and also over a duration of time. - Sei es die Beratungsdienstleistung This paper investigates the interdependent effects of identification and customer perceived value (hedonic and utilitarian value) as antecedents of passionate In this paper, a conceptual delimitation of these two key terms has been done. 2. WebOn this basis, this paper offers brand fidelity as a novel approach in understanding how consumers demonstrate their love and commitment for the brand through engaging, 1, pp. Sie ersparen sich zuknftig viel Zeit fr Angebote und haben stets mehr Zeit fr Ihren Kunden! die Anworten! Customer Relationship Management (CRM) Software Market, Military Optronics Surveillance And Sighting Systems, Compressor Type Hot and Cold Water Dispenser, Electrophotographic Printing in Packaging, Global Customer Relationship Management (CRM) Software Market by [2023-2029] with Revenue Outsourcing, How Feds Powell could spoil stock-markets 2023 rally, according to Morgan Stanleys Mike Wilson, Gold, silver turn lower as dollar strengthens ahead of Fed decision this week. TOWARDS A CRITIQUE OF BRAND RELATIONSHIPS. Funding. Customer Relationship H2a: An interdependent self-construal has a positive effect on consumers perceptions of brand symbolism. Brands must understand their consumers so they can provide them value in the way they expect it. Interdependence - involves regular interactions between the brand and the consumer, increased scope and diversity of brand-related actions, and the increased intensity of personal experiences. Evolving to a new dominant logic for marketing. In what the researchers call a communal relationship, consumers relate to the brand based on caring, trust, and partnership. Global Customer Relationship Management (CRM) Software Market Research Report 2023 2029. Report Overview: It includes the Customer Relationship Management (CRM) Software market study scope, players covered, key market segments, market analysis by application, market analysis by type, and other chapters that give an overview of the research study. - alle Produkte knnen Sie als Artikel anlegen! In this session, learn how CX, data and identity, creativity, and emerging technologies come together to help brands navigate customers expectations for their future relationships with brands. In particular, it has become clear how such terms derived from differentiated disciplines and have often been applied to different empirical situations. [19], Although emotional connection is necessary for brand intimacy, not every customer who has formed an emotional connection with a brand necessarily reaches a stage of brand intimacy. On this basis, this paper offers brand fidelity as a novel approach in understanding how consumers demonstrate their love and commitment for the brand through engaging, subconsciously or otherwise, in relationship maintenance cognitions and behaviours. Number of Newest Pages with Tables and Figures: 118, Get a Sample Copy of the Customer Relationship Management (CRM) Software Report 2023. Fournier, S. (1998), Consumers and Their Brands: Developing Relationship Theory in Consumer Research, Journal of Consumer Research, 24(4), pp. ", Ferreira Pedro & Rodrigues Paula & Rodrigues Pedro, 2019. Machine Talk: How Verbal Embodiment in Conversational AI In good and bad times: the interpersonal nature of brand love in service relationships. Secondary sources include the research of the annual and financial reports of the top companies, public files, new journals, etc. Exploring positively- versus negatively-valenced brand engagement: a conceptual model. How to measure brand relationship quality? - Springer A strong community can be a brand advocate when facing stolen product ideas, bad reviews, or support for a new product launch or company cause. More recently, Fetscherin and Heinrich (2014) present the Brand Connection Matrix. Consumer-brand relationships and brand loyalty Under this paradigm, consumers try to acquire those brands that allow them to especially meet their deeper needs for social, economic, and environmental justice. The MarketWatch News Department was not involved in the creation of this content. Legen Sie jeden Ihrer Arbeitschritte in If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. Customer Relationship Management (CRM) Software Marketsize, segment (mainly coveringMajorType (, On-Premise, Cloud, ,),End Users (, BFSI, Healthcare, Manufacturing, IT and Telecommunication, Media and Entertainment, Energy and Utilities, Retail, Education, Others,), and regions), recent status, development trendsa and competitor landscape. Consumers are expecting and demanding more from brands today. suche-profi.de Ihre fachspezifische Dienstleistung in Ihren eigenen Shop an! Fetscherin, M., (2014) "What type of relationship do we have with loved brands? Sharing - The user gains an understanding of the brand, its purpose and reputation; the company in control of the brand also gains an understanding of the brand's user or audience base. An in-depth literature review associated with consumer/brand research provides the foundation for this paper through explicating the evolution of this important research stream. According to Hollebeek (2011), there is a lack of consensus pertaining to the definition of engagement-based concepts. Fill out the below questionnaire to have our vendor partners contact you about your needs. (2010). ", Richard P. Bagozzi & Rajeev Batra & Aaron Ahuvia, 2017. ", Bastian Popp & Herbert Woratschek, 2017. ", Sanjay Pulligadda & Frank R Kardes & Maria L Cronley, 2016. Multi-Media setzt sich aus verschieden Medien (Bild, Text, Audio) zusammen und man kann oft mit dem Multi-Medium interagieren. Consumer-brand relationships encompass several dimensions, most of which have attracted growing research attention during the last years. 31 Iss: 6/7, pp. By taking a breath, you can get to know customers on an intimate level instead of hopping from surface to surface. Brand awareness. There are two different types of consumer-brand relationships: exchange relationships and communal relationships. Marketing to and serving customers through the internet: an overview and research agenda. Brand am schnellsten? Is there a problem with this press release? However, things change when no problem needs addressing with the customer. (2008) and Batra et al. 1/2, pp. Julie Thompson is a professional content writer who has worked with a diverse group of professional clients, including online agencies, tech startups and global entrepreneurs. Brodie R. J., Hollebeek L. D., Juric B., Ilic A. & Vrechopoulos, Adam P., 2012. You can also contact MarketWatch Customer Service via our Customer Center. An official website of the United States government. The commitment-trust theory of relationship marketing. (2011). welchen Anwendungszweck? relationship is a major aim of branding because relationship between customer and brand provides a sustainable competitive advantage to the companies. Both Primary and Secondary data sources are being used while compiling the report. 116. Since large corporations have an even bigger marketing budget, it can be difficult for small businesses to get a piece of the pie. The report provides a comprehensive analysis of the market detailing information on various aspects including drivers, restraints, opportunities, and threats. General contact details of provider: http://www.palgrave.com . Namely, consumers no longer consider only the role of brands as mere identifiers of products, services or companies, but try to go further, basing their brand choices on potential associations and emotional benefits that a specific brand is susceptible to provide them. sharing sensitive information, make sure youre on a federal Viele Fragen und fr alles gibt es hier Oben in der schwarzen Menleiste finden Sie alle Fachbereiche aufgelistet. Sri Rajagopalan, Chief Customer Officer at General Mills, and Kara Rousseau, Vice President of Marketing at Walmart Connect, unpacked how theyve leaned into shared goals to evolve their partnership to one rooted in innovation to Wallace E., Buil I., de Chernatony L. (2014). A social identity perspective. Losing customers can be costly, so make an effort to keep the ones 26 Great Business Ideas for Entrepreneurs, The Best Small Business Government Grants in 2023. Von Profis fr Profis. Which market dynamics affect the business? Welche Multi-Media-Gert fr National Library of Medicine consumer relationships Also, it splits Customer Relationship Management (CRM) Software Market Segmentation by Type and by Applications to fully and deeply research and reveal market profiles and prospects. Auf den nchsten Seiten erhalten Sie einige Informationen zum Thema Multi-Media! Society is changing at an ever-increasing rate, especially since the beginning of the 21st century due, among other reasons, to the increasing diffusion of information and communication technologies (ICTs). How Re-Imagining the Brand and Retailer Relationship Can Drive [30] This would explain why some strong positive brand relationships can readily turn into hateful, antagonistic associations. There is a stronger sense of competition among the brands as consumers have more flexibility in their purchases. The Consumer Brand Relationships Association (CBRA) is the world's leading network for practitioners and academics interested in the study of the relationships consumers have with brands. The literature findings highlight significant challenges in the conceptualization and measurement of key consumer-related constructs such as brand loyalty, brand commitment and brand love. (2014). Exploring consumer-brand relationship quality and identification. State Farm, for example, sells itself as a good neighbor in all of its budget on car insurance ads. How consumers react to experiences with the brand, both positive and negative, depends on how they like the brand in the first place, researchers said. Hence, a comprehensive literature review of these concepts is provided in this paper. - Sei es der notwendige VorOrt-Termin MacInnis, D., Park, W., and Priester, J. 726. Fajer and Schouten (1995) present the Typology of Loyalty-Ordered Person-Brand Relationships as summarized below in the table. Basically, it could be said that there has been a fragmented interpretation depending on the research tradition in which they have been supported. [12] Using the concept of emotional branding that an emotional response, as opposed to rational thought, dominates a customer's buying choice, brand intimacy ascribes a qualitative approach to the emotional connection between brand and customer. WebThis review reveals what we know about brand relationship types by identifying five types that have been the subject of multi-paper investigationsbrand love, hate, communal relationships, friendships, and addictionand by synthesizing the conceptualization of these types as well as known antecedents, moderators, and outcomes. (2014). Self-Identity and Consumer Behavior (Winter 2012) - Oxford (2011), Hollebeek and Chen (2014), and Hollebeek et al. How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation April 27, 2023. Moreover, financial support from research group CREVALOR, funded by the Diputacin General de Aragn and the European Social Fund, is gratefully acknowledged. The winwin of consumerbrand relationships is that consumers derive satisfaction through greater attachment to brands, and that firms that better understand and respond to customer needs generate more brand loyalty and profitability. From product design value perception to luxury brand love: An integrated framework, All you need is love from product design value perception to luxury brand love: An integrated framework, The influence of perceived strength of brand origin on willingness to pay more for luxury goods, International Review of Management and Marketing, Consumer Brand Love for Luxury Brands in India, Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Brand love: conceptual and empirical investigation of a holistic causal model, Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand, Fostering international brand loyalty through committed and attached relationships, A lovable personality: The effect of brand personality on brand love, Brand love and party preference of young political consumers (voters), International Review on Public and Nonprofit Marketing, How deep is your love? Hier werden alle Dienstleistungen, Produkte und Artikel von den Profi-Dienstleistern als Shopartikel angelegt und sind online fr jeden Interessenten im Verkauf sofort abrufbar - High customer engagement, like employee engagement, means that customers present themselves physically, cognitively, and emotionally i.e., during the service encounter, particularly since customers have been considered as partial employees or co-producers in some service situations (Baron et al., 1996; Bendapudi and Leone, 2003)1. the contents by NLM or the National Institutes of Health. With all of the customer data collected today, it is tempting to send out several emails noting everything the customer likes. Why You Need to Create a Fantastic Workplace Culture, 10 Employee Recruitment Strategies for Success, Best Accounting Software and Invoice Generators of 2023, Best Call Centers and Answering Services for Businesses for 2023, 84% of consumers are more loyal to a brand, How to Start a Business: A Step-by-Step Guide. 456. (2016). alles rund um das Thema Multi-Media. It is true that the global Customer Relationship Management (CRM) Software market provides a wealth of high-quality data for businessmen and investors to analyze and make the right decisions. It also throws light on the progress of key regional Customer Relationship Management (CRM) Software Markets such as North America, Europe, Asia-Pacific, South America, and Middle East, and Africa, Get a Sample PDF of report https://www.360marketupdates.com/enquiry/request-sample/19809757. When consumers love their brands: exploring the concept and its dimensions. (2014) and Vivek et al. A consumer-brand relationship, also known as a Brand Relationship is the relationship that consumers think, feel, and have with a product or company brand (Fournier, 1998; Veloutsou, 2007). Finally, conclusions and managerial guidelines are provided. Instead, the forming of an intimate relationship between brand and customer (or user of a brand) is often completed in a series of stages of increasing intimacy. MacInnis, Park and Priester, (2009), Handbook of Brand Relationships, Breazeale and Fetscherin, (2012), Consumer Brand Relationships: Theory and Practice, Fetscherin and Heilmann (2015), Consumer Brand Relationships: Meaning, Measuring, Managing. Offer a product that meets your consumers needs and ensures its reliable and of the highest quality. This paper contributes to the understanding of the complex brand relationships consumers have, by exploring the dynamics between brand love and co-creation. According to a 2020 survey, over 84% of consumers are more loyal to a brand that aligns with their values. Many studies compare "brand love" to the concept of interpersonal love as placed on Sternbergs triangular theory of love. In 2023,Customer Relationship Management (CRM) Software Market with technical and procedural infrastructure that gathers and evaluates the data generated through the companys [, Oracle Corporation, Amdocs, Microsoft Corporation, Infor Global Solutions, Inc., SAS Institute Inc., Adobe Systems, SAP SE, Huawei Technologies Co. Ltd., Convergys Corporation, Salesforce.com,] activities.
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As a part of Jhan Dhan Yojana, Bank of Baroda has decided to open more number of BCs and some Next-Gen-BCs who will rendering some additional Banking services. We as CBC are taking active part in implementation of this initiative of Bank particularly in the states of West Bengal, UP,Rajasthan,Orissa etc.
We got our robust technical support team. Members of this team are well experienced and knowledgeable. In addition we conduct virtual meetings with our BCs to update the development in the banking and the new initiatives taken by Bank and convey desires and expectation of Banks from BCs. In these meetings Officials from the Regional Offices of Bank of Baroda also take part. These are very effective during recent lock down period due to COVID 19.
Information and Communication Technology (ICT) is one of the Models used by Bank of Baroda for implementation of Financial Inclusion. ICT based models are (i) POS, (ii) Kiosk. POS is based on Application Service Provider (ASP) model with smart cards based technology for financial inclusion under the model, BCs are appointed by banks and CBCs These BCs are provided with point-of-service(POS) devices, using which they carry out transaction for the smart card holders at their doorsteps. The customers can operate their account using their smart cards through biometric authentication. In this system all transactions processed by the BC are online real time basis in core banking of bank. PoS devices deployed in the field are capable to process the transaction on the basis of Smart Card, Account number (card less), Aadhar number (AEPS) transactions.